Name
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First Name
Last Name
Email
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Phone Number
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Country
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What is your preferred mode(s) of communication?
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Company Name
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How did you name the company? And are you tied to this name?
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What is your company all about? What products or services do you offer?
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Is your company brand new or ongoing? If so, how long has it been running?
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What is your company objective / purpose? What is your message?
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Where is / where will your company be based or located? Where is / will your customer base located?
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Who exactly is your ideal target audience? Who are you selling to?
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What are your ideal customers’ biggest problems / pain points? What problem(s) does your company solve?
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What is your company story? How did you get started and where did the idea come from?
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What are your company aspirations?
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Where do you see your brand in 10 years?
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What values do you want to convey? (ie: transparency, commitment, integrity, leadership, quality, etc). List as many words that come to mind that best describe your company.
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How do you want the company to feel / personality? (ie: playful, young, bold, elevated, etc). List as many words that come to mind that best describe your company.
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What distinguishes your company from others in your industry?
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Who are your direct competitors?
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How do / will people learn about your product, company or service?
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What is / how would you describe your personal design aesthetic?
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What is / how would you describe your company’s design aesthetic?
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What are some brands you admire?
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What does a 'brand' mean to you?
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What are your design needs?
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What sort of timeline are you on?
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Why are you doing a re-brand? If so, what problem are you attempting to solve?
Does your brand tell the wrong (or outdated) story? What do you want to convey? To whom?
Has there been a change in the competitive landscape that is impacting your growth potential?
Has your customer profile changed?
If you were starting your business today would your current branding be the brand solution you would come up with? If not, how would you pivot your brand?
Is there anything about your current brand you do like and want to see retained?